The SPEC Story

"SPEC: A Journey of Passion and Design"

Back in 2013, SPEC started as a community for car lovers like me, where they can come together and share their passion about driving and customising.

Being a true petrol head myself, driving isn’t just about speed. It’s about the whole journey, and pure joy of being behind the wheels.

From 2013 to 2023, driving simulators became a huge part of my life. Wherever I was, it provided a safe place and an escape from any physical constraint of place and time. It was a way to experience the pure joy of driving.

In 2023, I decided to build SPEC into a brand, and use this as a platform to share the same feeling of freedom and connection that I found in simulators, to all sim-racing lovers around the world.

Design Philosophy

At SPEC, we believe that a sim cockpit should be more than just a piece of equipment—it should reflect its owner's taste in every detail. It should be the centerpiece of any room, blending function and elegance seamlessly.
Simulators aren’t just for man caves: it's for everyone at home.
It can be a place to decompress after a long day, the thing that sparks a kid's love for driving, or a place where friends come together to enjoy the thrill of the track. The sim cockpit becomes more than just a product—it becomes a gateway to connection.

Looking Ahead

At SPEC, we are a community where driving is celebrated as an art form, a source of joy, and a way of life. Together, we're creating experiences that bring people closer to the road, to each other, and to themselves.

I'm excited to share this journey. SPEC is all about bringing the true spirit of driving in a way that's meaningful and lasting. Together, we'll build something amazing—one drive at a time.