DRIVING MATTERS
Everyone should savor the joy of driving, the freedom, the control, the flow of calmness. It demands skills and opportunities to achieve such on a open road.
But we see differently.
We aim to create the ideal simulator, the space, and curated contents that encourage everyone to safely explore their limits, To not compete with others but themselves, to be in the zen of driving.
and that is, the ultimate driving pleasure
The story begins with an unyielding urge to experience the joy of driving whenever and wherever I wished. Being a lifelong petrolhead, incorporating a driving simulator wasn't just a choice, but necessity.
In the confluence of my passion for design and love for driving, I couldn't help but notice a disconnect in the world of simulators—a missing link in the elegance we see in the automotive industry.
Wanting my friends to revel in the joy of driving, I envisioned a simulator that defied the typical 'geeky' stereotype. Instead, I longed for a space that welcomes, reflecting the sleek aesthetics of a finely crafted car.
For me, simulators should carry the same visual allure as their real counterparts. Hence, my journey isn't just about designing a simulator; it's about creating an entire experience, encompassing space and content, rooted in the firm belief that driving isn't just a hobby—it's a matter of the heart.